CREED

spring Promotions

Contribution: Creative Direction, Styling/Propping, Print Design, Renderings, Project Management

OVERVIEW

There was a wide variety of visual display moments to be designed for the launch of White Amber, part of the Royal Exclusives collection by Creed Fragrances.
Window displays were a given, along with PR events, visual weeks and partnerships with luxury retailers.

 

Moodboard

I opted for lush forest, rustic botanical gardens as inspiration for all activations in the season.

 

WINDOW DISPLAY

The ivy streaming from the ceiling and mossy tabletop landscapes worked really well against the clean, modern interior of the boutique. Perfume bottles displayed inside cloches, tucked along the greenery to further elevate look & feel of the display.

 

EVENTS

There were two events- a bridal event in partnership with Saks Fifth Avenue, and a private dinner for influencers. I used found elements and props, and flowers courtesy of Saks & Lewis Miller to highlight the products.

 

SAKS GLAM GARDENS

Every spring, we look forward to the beautiful floral displays from the various retailers. While the windows were formatted to a certain extent by Saks, we were able to customize some of the visual elements. I enjoyed finding the page featuring the perfect illustration to use as a backdrop for Spring Flower.